Funnel Creator Secrets Ep. 056: Professional Service Providers Share Secrets For How To Find High Paying Clients
Besides job boards where can you get contract jobs as a service provider quickly?
There are many ways to do this but in our virtual world, a website and blog are critical to developing your client base as an online service provider.
Blogging is one of the best ways to start a service provider business because it is so easy to get going. However, that does not mean that it is easy to make money from your blog. Don’t start a blog and expect to see money rolling in immediately. Blogging is an activity that is a long term play. It’s a good thing to start while you are working on as a virtual assistant to let it build to a profitability level. With time and attention, your blog (or blogs) will grow into a business.
When you are blogging for profit, you’ll want to pay close attention to how you present yourself in your blog. There are literally hundreds of thousands of blogs out there, and there may be several hundred blogs that are related to your topic. If your readers can’t understand your blog and have trouble reading it, they’ll just move on to the next one.
The following tips can make your blog more user-friendly and help you gain consistent readers as well as how to find high paying clients:
Pay close attention to the format of your blog
Readers want to understand how your blog works right from the start. Most blogging platforms have similar formats, with links and tags on the left or right margin, and the most recent post on top. Make sure to use the links wisely. Only put links up for blogs or content that is truly related to your blog’s topic. The point is to give your readers additional information on your topic. Keep the list short and sweet. There is no reason to overwhelm them with links to other sites.
Also, take careful consideration when choosing your blog’s background and font color. Although there are a lot of color choices that blogging programs offer, its best to stick with a light background and dark text. Studies have shown that the human brain can process this type of format better than light text on a dark background. Think about this before you commit to a black background and white text. It might look striking, but readers might not want to stay there for long. Also, use a solid background color instead of trying to use a pattern or design.
If you are just starting out with a website and blog I highly recommend using the Astra theme for WordPress and using the Elementor Plug in to design it. If you need more help creating your business website you can find a complete course and video on YouTube.
Proofread your content
Proofread your entries before you post them to your blog. There is nothing that reduces your authority in the eyes of your readers’ more than bad spelling and grammar. The online world is a world of text, so take some time to learn commonly misspelled words and grammatical errors. You can use Grammarly to check your grammar as you type. It’s an extension for Google Chrome or other browsers that works in the background when writing your blogs, social media posts and other writing software. I highly recommend it for blogs and when writing your proposals, contracts, and client work.
Keep your blog up to date
Keep your blog fresh and interesting by posting at least once per week. With so much information available on the Internet, your readers may go elsewhere if you aren’t supplying consistent content. If you aren’t sure what to write about, try posting a poll, a link to another blog, comment on a news story or post a list of helpful tips. Not every post has to be long and complicated, but you do need to post something every day.
These tips will help keep your blog readable and interesting to your visitors. The more visitors you get, the more your blog will grow in profitability and importance. Just make sure to present yourself in a professional way and keep your readers coming back for more new content each day. In no time, youíll have a profitable blog and then you can move on to create two or three.
Give them something super valuable for free
Do you have something you can give a prospective client for free?
Giving away something valuable like a cheat sheet, case study, free report, list or other items for free in exchange for their email address. This is the perfect strategy to grow your list of leads.
A lead is someone who is interested in your online services. If you can give away something your prospective client needs that can give them an instant win you can build trust. This is called reciprocity. From here you now have their email address. You can then start sending them valuable emails giving them additional tips and advice on what you specialize in. By giving value, when the time comes for that person to hire an assistant or online service provider, you will be at the top of their mind to hire since you have already given them so much for free.
This type of marketing will help you build a list of prospective client leads that may or may not want your services in the future. Building a great relationship through email marketing can increase the odds of signing more high paying clients and building your monthly income. All from consistent blogging and sharing value on your website and follow up through emails!
I’ll be sharing more on how to market yourself as a service provider so be sure to return to the blog often or subscribe to the RSS feed at the bottom of this page.
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